While the political influence of the Internet, especially social media, on people's attitude toward their. Media is the most powerful tool for the formation of Public opinion in contemporary times. It is the. Television, the press, the radio and the Internet. INFLUENCE OF THE MASS MEDIA. ON PUBLIC OPINION. Interest in public or mass opinion seems to be a development of the late nineteenth century. Prior to. Keywords: public opinion, media studies, political symbol. Contents. 1. influence not only what we think about but also how we think about the social issue and.